What does Doing Good Works mean? Using Business as a Force for Good. As a Certified B-Corporation, we practice a new kind of business that balances purpose and profit. We are legally required to consider the impact of our decisions on our workers, customers, suppliers, community, and the environment. A culture of caring runs deep within our organization, and we designed our business based on a 10/20/30 model. 10% of profits fund empowerment and scholar programs for foster youth pursuing higher education. 20% of employee hours are dedicated towards volunteer work of their choice. 30% of our new hires come from the foster community.